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Clutter Couture Bag
The average purse carries 67 items at any given moment. That’s a lot of clutter. To introduce Ziploc’s new line of purse-organizing accessory bags and get women thinking about the mess inside their purse, we partnered with legendary fashion designer Christian Siriano to turn that clutter into a piece of couture. We launched the Clutter Couture Bag front row at Siriano’s New York Fashion Week show, capturing the attention of fans and media alike.

My Role: Associate Creative Director